We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
We recognize you’re on a journey to creating a lasting impact at your company. Let us come alongside you and share our expertise, so you can blow them all away with yours!
About Our Blog
Five Common Mistakes When Running Meta Ads
Meta ads (Facebook + Instagram) remain a powerful tool for small and mid-sized businesses — but many campaigns underperform because of predictable, avoidable mistakes. Whether you’re running ads yourself or working with an agency, these missteps often stem from poor planning, weak setup, or over-reliance on automation. In this post, we break down five common Meta ad mistakes, explain why they’re costly, and offer practical fixes to help you run smarter, more predictable campaigns.
Breakdown of Today’s Top Email Marketing Tools
When it comes to picking the right email marketing tool for your team, the task can feel daunting to say the least. This article breaks down six of today’s leading email marketing platforms — Mailchimp, Constant Contact, ConvertKit, Klaviyo, MailerLite, and HubSpot — and compares them based on ease of use, automation, segmentation strength, integration capabilities, reporting, and price. Whether you’re a small business dipping into email for the first time or a scaling e-commerce brand needing powerful automation, this guide gives you a strategic breakdown so you can choose the right platform with confidence.
Five Ways to Improve Your Next Email Campaign
Email marketing can feel like shouting into the void—but it doesn’t have to. By focusing on five key strategies, small and mid-sized businesses can turn email campaigns into measurable growth engines. From targeting the right audience to delivering content that truly resonates, this article walks you through practical, actionable improvements that drive engagement, clicks, and conversions.
Building Customer Personas That Actually Work
Many small to mid-sized businesses struggle to truly understand their customers. Without clear personas, marketing campaigns miss the mark, wasting time, money, and creative energy. This article breaks down the five most essential elements of building actionable customer personas and explains how to leverage them to guide marketing strategy, drive engagement, and boost ROI.
How Wisconsin-Based Businesses Are Winning in Their Hometown
In Wisconsin, loyalty runs deep—whether it’s cheering for the Packers, hitting up your favorite supper club, or grabbing a local craft beer in Madison. Local businesses that understand this passion can turn it into meaningful engagement, repeat customers, and community support. This article highlights actionable strategies for small to mid-sized Wisconsin businesses to market themselves effectively in their hometowns.
Your Survival Guide to the Content Jungle
Managing content as a small business owner can feel like navigating a dense jungle with nothing but a dull machete. Social posts, blogs, email campaigns, and website updates all compete for your attention—while your customers still expect consistency and creativity. This article breaks down six actionable “survival tools” to streamline content creation, save time, and keep your brand voice sharp.
The 5 Marketing KPIs Every Small Business Owner Should Track
Small business owners are bombarded with data, dashboards, and metrics—but not all numbers move the needle. This article highlights the five marketing KPIs that truly matter, why they’re important, and how to interpret them. Using real-world examples from various industries, you’ll learn how to track meaningful results and make confident decisions for growth.
Which Web Builder Is Right for You?
Choosing the right website builder can feel overwhelming for small business owners. With so many platforms promising speed, style, and scalability, how do you know which one will truly support your growth? This guide breaks down the top five website builders—Wix, Squarespace, WordPress, Shopify, and Webflow—highlighting ideal business types, realistic DIY vs. professional costs, and common pitfalls. Think of it as your personal roadmap to making a smart, future-proof choice.
How Has AI Changed Marketing Forever?
Artificial Intelligence (AI) is no longer a futuristic concept—it’s actively transforming how businesses approach marketing. From personalizing campaigns at scale to optimizing the customer journey and powering customer service, AI is driving measurable improvements in engagement, efficiency, and ROI. This article explores five key ways AI is impacting marketing today, supported by real-world examples, and shows how small businesses can harness AI strategically without getting lost in the hype.
Entrepreneur’s Guide to Launching Your First Company
Starting a business is exciting—but without a roadmap, it can also feel overwhelming. This guide breaks the journey into five stages of entrepreneurship: Idea Validation, Structure & Setup, Brand & Digital Presence, Go-to-Market Strategy, and Support & Growth Systems. By tackling each stage methodically, entrepreneurs can reduce risk, avoid common pitfalls, and set their companies up for long-term success.
The takeaway: launching a business isn’t about jumping blindly—it’s about building step by step with intention.
Top Ways to Improve Your Google Ads: 4 High-Impact Levers
Many businesses spend money on Google Ads without fully understanding what drives results. By focusing on four high-impact levers—tracking, bidding, ad relevance, and landing pages—you can transform scattered campaigns into measurable ROI machines. This post breaks down each lever, explains why it matters, and gives practical examples to implement immediately. The takeaway: successful advertising is methodical, not guesswork.
Marketing Experiments 101 – Can the Scientific Method Boost ROI?
Many businesses struggle to understand which marketing efforts truly drive results—leading to wasted spend and frustration. This article explores how applying the Scientific Method to marketing provides a structured framework for testing ideas, analyzing data, and improving ROI. Through a real-world case study optimizing Google Ads, we illustrate how careful observation, hypothesis-driven experiments, and targeted analysis can turn underperforming campaigns into measurable success stories. The takeaway: marketing is not guesswork; it’s a disciplined process that blends creativity with data-driven rigor.