Welcome to The Idea Lab!

Where creativity meets thoughtful research and measurable results.

We’re marketing scientists: hypothesis-driven, data-literate, and obsessed with understanding the science behind business growth. Our experiments are built on careful marketing research and tested marketing frameworks. Our results are tracked in easy to understand metrics. Our breakthroughs? They’re measured in real results: clicks, conversations, and conversions.

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What You Can Expect

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1. tailored strategies

At The Idea Lab LLC, we don't believe in one-size-fits-all solutions. Our approach is rooted in developing customized marketing strategies that align perfectly with your unique business goals and target audience.

We dive deep into understanding your industry, competitors, and customers to craft campaigns that deliver tangible, measurable results.

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2. Comprehensive Expertise

Our team brings together a diverse set of skills and experiences, allowing us to offer a full spectrum of digital marketing services under one roof.

From social media management and content creation to web design and video production, we have the expertise to elevate your brand across all digital touch-points.

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3. Responsive Communication

Don’t spend your time waiting in the dark, not knowing when you’ll here back from your marketing service provider.

By partnering with The Idea Lab LLC, you can expect a seamless collaboration characterized by transparency and responsiveness.

Welcome to the Idea Lab, a digital marketing agency dedicated to transforming ideas into impactful solutions for your business! Founded by Joseph Berggren, a recent MBA graduate with a passion for digital marketing and entrepreneurship.

Meet OUr Founder!

Founded by Joseph Berggren, a UW Madison MBA graduate with a passion for digital marketing and entrepreneurship, The Idea Lab is a dynamic marketing agency dedicated to transforming ideas into impactful solutions for businesses in the digital landscape.

Joseph's journey began at the UW Madison - School of Business, where he honed his skills in business strategy and marketing. Armed with fresh insights and a drive to make a difference, Joseph founded The Idea Lab shortly after completing his MBA, looking to bring his expertise in web design, branding, video storytelling, and digital marketing strategies to local companies.

Curious about our Work?

View Lab Results