We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
We recognize you’re on a journey to creating a lasting impact at your company. Let us come alongside you and share our expertise, so you can blow them all away with yours!
About Our Blog
Five Common Mistakes When Running Meta Ads
Meta ads (Facebook + Instagram) remain a powerful tool for small and mid-sized businesses — but many campaigns underperform because of predictable, avoidable mistakes. Whether you’re running ads yourself or working with an agency, these missteps often stem from poor planning, weak setup, or over-reliance on automation. In this post, we break down five common Meta ad mistakes, explain why they’re costly, and offer practical fixes to help you run smarter, more predictable campaigns.
Top Ways to Improve Your Google Ads: 4 High-Impact Levers
Many businesses spend money on Google Ads without fully understanding what drives results. By focusing on four high-impact levers—tracking, bidding, ad relevance, and landing pages—you can transform scattered campaigns into measurable ROI machines. This post breaks down each lever, explains why it matters, and gives practical examples to implement immediately. The takeaway: successful advertising is methodical, not guesswork.