We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
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Building Customer Personas That Actually Work
Many small to mid-sized businesses struggle to truly understand their customers. Without clear personas, marketing campaigns miss the mark, wasting time, money, and creative energy. This article breaks down the five most essential elements of building actionable customer personas and explains how to leverage them to guide marketing strategy, drive engagement, and boost ROI.