We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
We recognize you’re on a journey to creating a lasting impact at your company. Let us come alongside you and share our expertise, so you can blow them all away with yours!
About Our Blog
Breakdown of Today’s Top Email Marketing Tools
When it comes to picking the right email marketing tool for your team, the task can feel daunting to say the least. This article breaks down six of today’s leading email marketing platforms — Mailchimp, Constant Contact, ConvertKit, Klaviyo, MailerLite, and HubSpot — and compares them based on ease of use, automation, segmentation strength, integration capabilities, reporting, and price. Whether you’re a small business dipping into email for the first time or a scaling e-commerce brand needing powerful automation, this guide gives you a strategic breakdown so you can choose the right platform with confidence.
Five Ways to Improve Your Next Email Campaign
Email marketing can feel like shouting into the void—but it doesn’t have to. By focusing on five key strategies, small and mid-sized businesses can turn email campaigns into measurable growth engines. From targeting the right audience to delivering content that truly resonates, this article walks you through practical, actionable improvements that drive engagement, clicks, and conversions.
The 5 Marketing KPIs Every Small Business Owner Should Track
Small business owners are bombarded with data, dashboards, and metrics—but not all numbers move the needle. This article highlights the five marketing KPIs that truly matter, why they’re important, and how to interpret them. Using real-world examples from various industries, you’ll learn how to track meaningful results and make confident decisions for growth.
Entrepreneur’s Guide to Launching Your First Company
Starting a business is exciting—but without a roadmap, it can also feel overwhelming. This guide breaks the journey into five stages of entrepreneurship: Idea Validation, Structure & Setup, Brand & Digital Presence, Go-to-Market Strategy, and Support & Growth Systems. By tackling each stage methodically, entrepreneurs can reduce risk, avoid common pitfalls, and set their companies up for long-term success.
The takeaway: launching a business isn’t about jumping blindly—it’s about building step by step with intention.
Top Ways to Improve Your Google Ads: 4 High-Impact Levers
Many businesses spend money on Google Ads without fully understanding what drives results. By focusing on four high-impact levers—tracking, bidding, ad relevance, and landing pages—you can transform scattered campaigns into measurable ROI machines. This post breaks down each lever, explains why it matters, and gives practical examples to implement immediately. The takeaway: successful advertising is methodical, not guesswork.
Marketing Experiments 101 – Can the Scientific Method Boost ROI?
Many businesses struggle to understand which marketing efforts truly drive results—leading to wasted spend and frustration. This article explores how applying the Scientific Method to marketing provides a structured framework for testing ideas, analyzing data, and improving ROI. Through a real-world case study optimizing Google Ads, we illustrate how careful observation, hypothesis-driven experiments, and targeted analysis can turn underperforming campaigns into measurable success stories. The takeaway: marketing is not guesswork; it’s a disciplined process that blends creativity with data-driven rigor.