We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
We recognize you’re on a journey to creating a lasting impact at your company. Let us come alongside you and share our expertise, so you can blow them all away with yours!
About Our Blog
The 5 Marketing KPIs Every Small Business Owner Should Track
Small business owners are bombarded with data, dashboards, and metrics—but not all numbers move the needle. This article highlights the five marketing KPIs that truly matter, why they’re important, and how to interpret them. Using real-world examples from various industries, you’ll learn how to track meaningful results and make confident decisions for growth.
Which Web Builder Is Right for You?
Choosing the right website builder can feel overwhelming for small business owners. With so many platforms promising speed, style, and scalability, how do you know which one will truly support your growth? This guide breaks down the top five website builders—Wix, Squarespace, WordPress, Shopify, and Webflow—highlighting ideal business types, realistic DIY vs. professional costs, and common pitfalls. Think of it as your personal roadmap to making a smart, future-proof choice.
How Has AI Changed Marketing Forever?
Artificial Intelligence (AI) is no longer a futuristic concept—it’s actively transforming how businesses approach marketing. From personalizing campaigns at scale to optimizing the customer journey and powering customer service, AI is driving measurable improvements in engagement, efficiency, and ROI. This article explores five key ways AI is impacting marketing today, supported by real-world examples, and shows how small businesses can harness AI strategically without getting lost in the hype.
Entrepreneur’s Guide to Launching Your First Company
Starting a business is exciting—but without a roadmap, it can also feel overwhelming. This guide breaks the journey into five stages of entrepreneurship: Idea Validation, Structure & Setup, Brand & Digital Presence, Go-to-Market Strategy, and Support & Growth Systems. By tackling each stage methodically, entrepreneurs can reduce risk, avoid common pitfalls, and set their companies up for long-term success.
The takeaway: launching a business isn’t about jumping blindly—it’s about building step by step with intention.