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Competitive Analysis Like a Scientist: Using SWOT and Trend Tracking
A rigorous, scientific approach to competitive analysis — combining evidence-based SWOT assessments with continuous trend tracking — provides the insight needed to anticipate market shifts, identify opportunities, and mitigate threats. SWOT analysis clarifies internal strengths and weaknesses while highlighting external opportunities and risks, but its value is maximized only when paired with real-time trend monitoring of competitors, customer behavior, and industry developments. By integrating these frameworks and translating findings into actionable strategies, businesses can optimize resource allocation, foster innovation, and maintain strategic agility. This approach transforms competitive analysis from a static exercise into a repeatable, proactive discipline that supports sustainable growth and long-term advantage.