Case Study - Roofing Contractor
A-Team Construction is a local roofing company in Madison, WI. They’ve been in business for over 21 years, providing cutting edge roofing service to both residential and commercial clients.
Their team of certified specialists brings over 125 years of combined roofing management experience to every project, from downtown commercial buildings to family homes across South Central Wisconsin.
1. The Challenge
In order to grow their business, A-Team was looking to increase their number of marketing qualified leads through digital advertising. The competition for roofing contractors in their area is high, and in order to become top of mind for perspective clients, they needed to increase their brand exposure in their local market. The fierce competition paired with the need to drive traffic to their newly developed website, made paid advertising an ideal tactic to drive new potential clients to their site.
2. The Strategy
We began by clearly defining A-Team Construction’s ideal customer profile and conducting in-depth keyword research to uncover search behaviors and high-intent phrases in the Madison roofing market. This informed the development of tailored ad creative that spoke directly to the needs and motivations of their target audience.
On Google Ads, we leveraged the precision of search advertising to capture prospects actively looking for roofing services, ensuring A-Team appeared at the top of results for high-value queries. In parallel, Meta ads provided broad brand exposure through engaging video and graphic content, strategically targeted to homeowners and property managers within their service area. This dual-channel approach balanced immediate lead generation with sustained brand awareness.
3. The Results
Within just three months of launching the campaigns, A-Team Construction saw a 20% increase in overall revenue. Strategic targeting and audience positioning drove a steady month-over-month rise in marketing-qualified leads, while maintaining healthy profit margins. This combination of immediate lead growth and sustained brand visibility positioned A-Team as a stronger competitor in the crowded Madison roofing market.
