Case Study - Executive Life Coach
Richard P. Sanders is an Executive Life Coach based in Madison, WI. He helps leaders discover who they truly are, what they’re called to build, and how to bring that identity into the world.
With over 27 years of experience across the public, private, and nonprofit sectors, he’s served as a trusted advisor to brands, business leaders, and community-builders alike. Whether guiding executive teams or facilitating relational growth groups, his mission remains the same: to help people grow in ways that last - and lead others to do the same.
1. The Challenge
Berggren Law Office, S.C. wanted to modernize their website to provide a seamless, user-friendly experience across all devices. While most of their new clients came through word-of-mouth referrals, their existing site was generating some inbound inquiries — revealing untapped potential for online growth. By improving navigation, accessibility, and mobile responsiveness, the firm aimed to better serve prospective clients and position their website as a stronger business development tool.
2. The Strategy
We began by immersing ourselves in Berggren Law Office’s history and values to understand what makes them unique. Founded by a former U.S. Air Force Colonel and serving the community for over 38 years, the firm’s reputation for integrity and excellence became the foundation of our creative approach.
Our goal was to weave this story into a modern, user-friendly website design that reflected their credibility while making legal services approachable. We prioritized clear navigation, responsive layouts for all devices, and intuitive calls-to-action, ensuring potential clients could easily learn about the firm’s services and take the next step — whether browsing on a desktop, tablet, or phone.
3. The Results
Old
New
