Case Study - Book Publisher
Little Creek Press is a Wisconsin based book publishing company. You may know them for their many popular titles such as The Wisconsin Whey, The Magnificent Misunderstanding, or Clumsy Love to name a few.
Their mission is to celebrate Wisconsin by supporting a community of inspired authors by bringing their stories to life. Their vision is to remain a trusted independent publishing partner for passionate Wisconsin storytellers.
1. The Challenge
Little Creek Press, a trusted Wisconsin-based book publisher with a dedicated fan base, wanted to expand their reach to amplify brand awareness and spotlight their authors. While past collaborations on video content had helped engage their audience, they sought a more comprehensive approach to generate buzz around upcoming book releases, literary events, and author accolades. In an increasingly crowded publishing market, broadening their visibility was key to attracting new readers and strengthening their reputation as a champion for Wisconsin storytellers.
2. The Strategy
We began by gaining a deeper understanding of Little Creek Press’s brand identity, ensuring every creative asset reflected their established brand guide and voice. This alignment allowed us to deliver consistent, recognizable messaging across all communication channels.
With their brand foundation clarified, we moved into the ideation phase — brainstorming a range of content types and prioritizing them based on short-term impact and long-term value. This strategic planning ensured we could create timely buzz around book launches while also building a sustained presence for their authors.
To support smooth execution, we developed an intuitive content management system that kept all contributors aligned on goals, deadlines, and assignments, enabling the team to collaborate efficiently and maintain consistent quality across campaigns.
3. The Results
The new social media strategy delivered measurable impact, driving a 40% year-over-year increase in content interactions, a 17% growth in followers, and a 17% boost in overall reach. By aligning creative content with Little Creek Press’s brand voice and prioritizing high-impact campaigns, we not only expanded their audience but also deepened engagement with their existing community — amplifying visibility for their authors and titles.
