We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
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How Local Businesses Should Think About Video Advertising in 2026
For years, businesses approached video advertising by asking a simple question: "Where should I run my ads?" Today, that question is no longer sufficient. Consumers move fluidly between social media platforms, streaming television services, search engines, podcasts, review sites, and creator content throughout the day. As media consumption becomes increasingly fragmented, successful marketing strategies depend less on choosing the "best" platform and more on understanding how customers discover, evaluate, trust, and ultimately purchase from businesses.