We believe that marketing is both an art and a science. And as all good scientists keep a good record of their findings, we’re putting together a compilation of our key takeaways.
We recognize you’re on a journey to creating a lasting impact at your company. Let us come alongside you and share our expertise, so you can blow them all away with yours!
About Our Blog
What Makes a Google Ads Campaign Effective?
In this article, we examine the components that make Google Ads effective and the places where businesses most commonly go wrong. The research suggests that successful campaigns are built around alignment: the alignment between business goals and campaign objectives, audience needs and search intent, keywords and messaging, advertisements and landing pages, conversions and business value, and advertising-generated leads and the company's internal sales process.
The result is a shift in perspective. Google Ads isn't simply a traffic-generation channel. It is a demand-capture system whose effectiveness depends on what happens before, during, and after the click.
How Local Businesses Should Think About Video Advertising in 2026
For years, businesses approached video advertising by asking a simple question: "Where should I run my ads?" Today, that question is no longer sufficient. Consumers move fluidly between social media platforms, streaming television services, search engines, podcasts, review sites, and creator content throughout the day. As media consumption becomes increasingly fragmented, successful marketing strategies depend less on choosing the "best" platform and more on understanding how customers discover, evaluate, trust, and ultimately purchase from businesses.